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Discover the stories behind thriving businesses and the visionaries who built them. Insightful conversations on scaling companies, driving innovation, and fostering resilience.
Hosted by Desi Velikova from Pony Studio.
SEEKERS
Discover Your Startup Core Strengths - Matt Lerner, ex-PayPal and 500 Startups
If you’re a startup founder, you’ll find our conversation with Matt Lerner super valuable! Matt is the founder and CEO of Startup Core Strengths, a growth accelerator and training for early-stage startups. With 11 years at PayPal and almost 4 years at 500 Startups in his resume, he’s the perfect person to learn from when it comes to startup marketing. He believes that 10% of what you do drives 90% of your growth and he shared with us his advice on how to discover the 10% you should focus on.
In this episode of The Product Show, we discussed:
- What are the 5 core strengths that form the foundation of every successful startup;
- How does messaging affect your;
- When is the right time to invest in branding and how much should you invest in it;
- Is paid marketing right for you and how to discover your best distribution channels;
- What if you only have one successful acquisition channel;
- How do you know it’s time to give up - are there any clear signals suggesting you’re not going to “make it”;
- What’s the biggest mistake founders make when it comes to metrics?
- Which part of the business an early-stage founder should never outsource or delegate?
- The industries that will keep growing in the next decade